The story behind Coco Chanel's rise to fashion stardom has been told many times by directors, writers and fashion critics, but I have always felt like Karl Lagerfeld, her true successor in the fashion world, was the only one who managed to actually capture her character and style.

He has produced numerous short-films to pay hommage to Chanel's oeuvre, but this one takes a different approach. Instead of having actors play the story, Coco's lifestory gets told with very strong black and white visuals and typography. I love the artistry and how different staples of the Chanel brand get linked to experiences from her past.

The video is part of an ongoing series on Chanel's history which you can check out on their Youtube channel. I have selected a few more videos down below.