The story behind Coco Chanel's rise to fashion stardom has been told many times by directors, writers and fashion critics, but I have ...
While Hedi Slimane's start at Saint Laurent was somewhat rocky, he seems to have focused back on what has always been a characteristic part of his work: the synergy of fashion an music. After his photographs of rock icons like Marilyn Manson and Courtney Love, he has now shot 3 more iconic musicians. The series is dubbed "Architechts of Rock and Blues" and features Chuck Berry, Jerry Lee Lewis as well as B.B. King. Each one of them wears a custom-made Saint Laurent outfit, that Slimane made for their stage performances.
I love the pictures, let's hope a short-documentary is in the making as well.
While Hedi Slimane's start at Saint Laurent was somewhat rocky, he seems to have focused back on what has always been a characteristi...
LOUIS VUITTON - Lockit Taurillon Voyage from FASHIONIDE.COM on Vimeo.
In light of Fashion Week Louis Vuitton has put out a new short video to promote the new black grained Lockit Tuarillon Voyage bag. The video follows a mysterious agent who is on his way to the Louis Vuitton fall/winter menswear show and provides some backstage shots of the show. Therefore you can see other colorways of the bag and a short appearance by LV menswear designer Kim Jones. The clean-cut short-film was directed by Raphael Gianelli-Meriano while the music stems from Brooklyn-based producer Mux Mool.
LOUIS VUITTON - Lockit Taurillon Voyage from FASHIONIDE.COM on Vimeo . In light of Fashion Week Louis Vuitton has put out a new short ...
Yesterday marked the release of Jay-Z's 12th studio album "Magna Carta Holy Grail" and I have listened to it a couple times already but not enough to give you a quality musical review yet. However, I decided to start off with focusing on the album's marketing efforts that have shown a remarkable focus on social media and the Internet in general.
While modern independent artists have been aware of the Internet's power regarding promotion and word-of-mouth Marketing, many of the major labels are still behind when it comes to creating serious buzz with social-media campaigns. Jay-Z certainly has the name and standing to move large numbers without any real Marketing efforts these days, he is widely known as the most successful rapper who turned himself into a brand that ventures in all kinds of entrepreneurial directions. Just recently he started his own sports management division "Roc Nation Sports" that is quickly starting to manage big names like Kevin Durant or Victor Cruz.
Yesterday marked the release of Jay-Z's 12th studio album "Magna Carta Holy Grail" and I have listened to it a couple times...
From a European standpoint, the ongoing gun debate in America seems absurd and extremely narrow-minded. Instead of becoming more and more averse towards guns and other weapons, a large part of the American society grasps to their rights of gun posession in light of amok runs and fear of terrorist or criminal attacks.
From a European standpoint, the ongoing gun debate in America seems absurd and extremely narrow-minded. Instead of becoming more and more...
Last week, I wrote a little piece on the interesting bond between soft-drink manufacturerer Coca Cola and the fashion world. While the last post covered their ongoing partnership with designers and labels who are asked to redesign the famous Coke bottle, this post gives you an insight into some actual garments and two fashion lines that the brand has created over the last years.
These two collaborations seem to be focused on Asian and South-American markets which is pretty interesting. For example, it looks like the brand wants to position itself as a young, trendy and lifestyle-oriented product by using the affection for western products and their heritage in Asia.
The interesting link between Coca Cola and Fashion: Part 2 - Collections and Garments
Last week, I wrote a little piece on the interesting bond between soft-drink manufacturerer Coca Cola and the fashion world. While the la...
For this edition of the MOLIMU influencer series I have chosen actor Jon Hamm for his role as Donald Draper in the fantastic TV-series "Mad Men". By now everybody should have heard of the TV-show that perfectly re-enacts the 60's advertisement industry with its particular style and sometimes rowdy behaviour.
Don Draper somewhat portrays an edgy rags-to-riches story in line with other fictional characters such as Jay Gatsby from F. Scott Fitzgerald's "The great Gatsby". As this novel is probably my favorite book ever written, I am clearly intrigued by the successful yet secretive upcomings of both characters.
For this edition of the MOLIMU influencer series I have chosen actor Jon Hamm for his role as Donald Draper in the fantastic TV-series ...
This is what I love about beer commercials these days, they are funny and don't really show anything about the product itself. Yet everyone tends to remind what beer brand has the funniest ad. I haven't really heard about Hahn Beer before, but this awesome commercial certainly made me remember the brand!
This is what I love about beer commercials these days, they are funny and don't really show anything about the product itself. Yet eve...




