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Please stop the annoying trend of altered designer logo Shirts!

9:49 PM

Lately, I’ve been pretty annoyed by the ongoing trend of ripping off Designer Logos. I read about the subject on two different blogs with completely different standpoint on the matter last week. A couple years ago when 5Preview basically started the whole “thing” by creating their Chanel inspired Rue Cavour T-Shirt, I loved the DIY approach of giving the traditional “interlocked C’s” logo a street-makeover. I even bought the shirt myself for nearly 80 bucks, telling myself that the idea was fresh and the shirts were at least handmade in Italy.
Turns out that after a Chanel lawsuit the T-Shirts were taken off the market and pretty hard to get afterwards. This seemed to “inspire” various other brands to apply the copy-and-paste approach to not only the Chanel logo but pretty much every label that you can imagine.
Comme des Garcons is now Comme des FuckDown, Hermés is Homies, Chanel turns into Ghetto Child or Chantale No. 2 and Fendi becomes End. I could continue this list forever but I think you get the point.
While some of the ideas are funny and entertaining as a picture on your computer, the realization of the print on a T-Shirt or Sweatshirt mostly looks terrible and poorly crafted. Why not keep it a funny or sarcastic gag on the Internet?!
I remember seeing prints like that during holidays in Bulgaria or Turkey where you could buy fake Adidas shirts, Louis bags and all other things with altered names or logos. Back then it was funny to buy a “Fucci” bag because you were like 10 years old and could never afford to buy the real thing anyways. In the end however we are talking about counterfeits that are illegal in the first place and secondly look extremely ugly.
In addition to that, some of these shirts are terribly overpriced (90€ for the “Ain’t Laurent without Yves” Sweater?!) because their creators are trying to milk another brand’s reputation. These luxury houses are so sought after because they have a long-lasting tradition of creating the finest and impeccably made garments, luggage or accessories. While labels like Hermés or Goyard still praise the craft that goes into these pieces, most of these copycat designs are simply trying to make money off the name. 

My 5Preview shirt has found a pretty cozy spot back in the darkest corners of my closet and I will keep it that way! If you cannot afford the real thing just let it slide and save your money instead of making yourself look like a fool by wearing some poorly photoshopped T-Shirt with a “funny” tagline. 






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