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Das Anna Wintour Netzwerk

10:50 PM

Das Wall Street Journal hat einen sehr sehr guten Artikel über das Schaffen der berühmt berüchtigten Vogue Chefin Anna Wintour veröffentlicht. Neben einigen Einblicken in ihren Werdegang wird das Augenmerk vor allem auf ihre Qualitäten als Businness-Frau und Networkerin gerichtet. Dabei wird klar, dass Frau Wintour zwar besonders in der Mode eine der zentralen Bezugspersonen ist, doch mindestens genau so erfolgreich auf anderen Gebieten mitmischt. Ihr Netzwerk reicht von Politgrößen über Hollywood und Musik Stars bis zu Sportlern. Nicht umsonst halten sich seit längerem Gerüchte über eine mögliche politische Karriere des "Teufels in Prada". Einige Ausschnitte aus dem Artikel gibt es nach dem Jump, den ganzen Text findet ihr hier!





Instead, Wintour has an arid sense of humor about her reputation. At a screening of "The Devil Wears Prada," based on a roman à clef by a former Wintour assistant, she wore Prada. During a trip to China last fall, she was asked during a press conference whether she was really like that. "It's true, of course, that I beat all my assistants, lock them in a cupboard and don't pay them," she deadpanned. "She's got an eye-rolling way of laughing at the circus, even while she takes it deadly seriously," says Luhrmann. Wintour herself puts it more simply: "I care deeply about my friends and my family and they know it, but work is work."
Wintour had a fixation with fashion from a very young age. Her father was an Englishman named Charles Wintour who edited London's Evening Standard newspaper and had a reputation for aloofness. Her mother was an American named Eleanor Baker, whom everyone called Nonie. In 1967, 17-year-old Anna dropped out of school to join London's wild fashion dance

In fact, some of fashion's biggest names are where they are in large part thanks to Wintour. She has helped broker corporate marriages for some of fashion's biggest brands—Bottega Veneta at Gucci and Michael Kors at Sportswear Holdings. "She does this very discreetly, but she's really a kind of consigliere to the entire fashion and retail industry," says a former colleague who worked closely with her
The unusual part, say her intimates, is that there's never a direct quid pro quo. On the other hand, if Wintour does ask for something, there aren't two possible answers. "If I get a request for something I don't want to do," says Marc Jacobs, "first I get an email, then a phone call from someone at Vogue, and now I don't even bother to say no—I know the next call is from her."
The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation."
To kick off the festivities, Wintour organized New York's largest public fashion show in the plaza at Lincoln Center, selling 1,500 tickets at $25 and higher. The show conscripted 125 of the world's top models, broadcast live on the Web and later on CBS. Fashion's Night Out 2010 clocked in with more than 1,000 New York stores, over 100 American cities and 16 countries around the world. Istanbul, for example, logged clothing sales of $2 million in three hours. Rest assured, there will be an encore in 2011


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