Swedish Fast-Fashion Imperium H&M have finally revealed their lookbook for this winters designer collaboration with Versace and like most of the previous teasers already promised, I think this one won’t really work for the masses. While I do like the suits ( and I think some people will actually be able to pull off the pink one too), most of the prints are just too flashy which is never a good combination with crappy materials/ quality. To me it seems like this collection brings to light what the previous ones already foreshadowed and which is actually pretty obvious: The extravaganza of having crazy colours, prints  or details looses most of its appeal when it is printed on cheap materials or produced fort he masses.

The same problem can be seen in the women’s collection. The gold studded leather dress Donatella Versace wore at the announcement of this year’s designer pick looks not really like the end-product which will be sold to the customer.

In the end the masses will come for the name and I am sure some of the pieces can be worn when mixed with more subtle pieces of clothing, but my eyes already start hurting by the thought of 15 year old feeling like Rihanna because they wear some „Versace“.

Check out some of the pieces after the jump!